‘Good for your nails, good for your soul’
Still London is a cruelty free, natural and vegan nail salon, treatment space and wellness store. We pride ourselves on giving a service that leaves our customers feeling the best they can be inside and out.
As an idea Still was founded in 2017 with the physical salon in Dalston, London, opening in early 2019. Since opening our first salon we have also had a pop up space in Mare Street Market in Hackney- both of these spaces have given us an opportunity to further spread calm and stillness throughout East London as well as offering an ethical and natural option for nails, treatments and products.
We chose to open our first space in Dalston because it seemed like the perfect location to offer cruelty free, vegan and natural services and a wellness store. London suffers from extremely high levels of pollution and stress so it seemed even more important to offer people an opportunity for relaxation and natural self care. A moment of Stillness in the middle of one of the busiest and most stressful cities in the world. The salon is influenced heavily by our travels in England and Iceland with both places fuelling our inspiration in their raw natural landscapes, spellbinding plants and oceans.
The beauty industry is dominated by companies that have very little regard for their environmental and ethical impact on the world so from the first concepts for Still we have always tried to consider everything from the products we use to the type of towels in the salon. Everything we do is as sustainable and natural as possible with careful consideration to even the smallest details. We may be small but we are making the difference that we can and as we grow this difference will hopefully grow with us.
Still was founded by Shelly Fraser after she found a sense of belonging and calmness to her personal life. This gave her the idea that more people need some Still in their daily routines and by creating an all natural and cruelty free ritual to daily life customers could be cared for and their lives changed in small ways for the better. Shelly splits her time between England and Iceland, constantly learning about new ingredients, products and techniques for gaining that moment of stillness and calm which are then worked into our range of treatments and products.
Scent is at the heart of all our products as we have always valued the idea of using Still to help you take a moment out of your day to pause and reflect. Memories, feelings and experiences are all felt through scent and some of the best, worst and hardest things we go through have a scent associated with them. A cleverly formulated fragrance can make a person cry or laugh and is such a personal and unique journey we are honoured to take you on it.
As well as caring for the planet and the feelings of our customers we also make sure we look after our staff to continue through our ethical values to every aspect of Still. The salon provides relaxation for customers and staff with a range of herbal teas and is ritualistically smudged and scented daily to create a positive atmosphere of peace and relaxation that is vital to daily life.
In the future we will continue to develop our range of wellness products and treatments as we learn more about the natural world and how it can influence our moods and feelings. By creating our wellness products we can hopefully export the feeling and connection we have made with our customers in our salon into the wider world whilst also offering a more ethically created and packaged product.