Our obsession with nail art and all things shellac is about to undergo a clean makeover in 2020, as the popularity of non-toxic manicures continues to grow. Non-toxic manis – which eliminate up to 15 of the most harmful ingredients in traditional nail polishes – are particularly appealing for pregnant women and those undergoing certain medical treatments. ‘When you enter a conventional nail salon you’re usually hit with the heavy smell of acetone and chemicals,’ says Shelly Elson, founder of non-toxic salon Still London. ‘This is not a healthy or relaxing environment for either the client or the nail technician.’ With sustainability and eco-friendliness increasingly at the front of our minds, Elson predicts a non-toxic explosion for 2020. ‘We've had such a great reception this year. I believe we will continue to see a huge increase in vegan and non-toxic products going forward.’
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